Prof. Dr. Gert Bruche
CO-FOUNDER & PARTNER

CONTACT DETAILS

Berlin Office »
Phone: +49 30 814 871 26

CURRICULUM VITAE

Gert Bruche has held senior positions in Schering AG (now Bayer) as Director of Strategic Marketing for the global business unit Diagnostics, as Managing Director for the company’s China operations, and as Senior Consultant in corporate strategy. As the Co-founder and Partner at BGM Associates he advises life science and diagnostics companies on internationalization and market entry, on strategy, partnering and transactions.

In his university career, Gert served as Dean and Vice President of the Berlin School of Economics and Law and as Director of Pharma Executive Training Programs at Nanyang Technological University, Singapore. As a business Professor he teaches courses on ‘Global Strategic Management’and ‘Platform Business Strategy’.

Gert holds a Dipl.-Ing. degree from Technische Universität Berlin and a PhD in Economics from Freie Universität Berlin.

PAST CONTRIBUTIONS

Digital Platform Strategy - A Theory Primer with Selected Conceptual Add-Ons. BPS Working Paper No.1, October 2022.

​Global Medical Diagnostics 2030 (w. P.Muehlhausen and A.Shao). BGM Associates Working Paper, December 2021.

Digital Healthcare Transformation and Artificial Intelligence: Where is China Heading? Presentation at Digital Health Asia - The Future Transformation, Asia-Pacific Week, Berlin, April 24, 2018

Asia Business 3.0 – Chance and Challenge for German Mittelstand Companies. Presentation at German-Indian Round Table, Berlin, December 2016

Resource Acquisition, Internationalization, and the Catch-up Path of Chinese Construction Machinery Champions—The Case of Sany, XCMG, and Zoomlion. (w. Y. Hong). Frontiers of Business Research in China, 2016

Insider in Asien – Sicherung der globalen Marktposition. (w. B. Venohr) Unternehmermagazin 7/8-2015 (Dezember), S.24-25

German Mittelstand Champions in Asia - Catching the next wave of growth. (w. B. Venohr). Report on a study sponsored by Singapore Economic Development Board. 77 pages, October 2015

Labordiagnostik - Partnerschaft für neues Wachstum. (w. M. Falk) Spezial: Die besten Deals - Köpfe und Konzepte, transskript Nr.9, September 2015

Healthcare in the next ten years: Challenges and solutions. BGM Associates Healthcare Roundtable Report, 2014

Racing to the Top? Catch-up Strategies of Chinese and Indian Independent Car Manufacturers. International Journal of Automotive Technology and Management. (w. Daniel Wäldchen). Forthcoming: Vol 12, No.4 , 2012

Capability Creation and Internationalization with Business Group Embeddedness – The Case of Tata Motors in Passenger Cars. (w. Florian Becker-Ritterspach). European Management Journal , No. 3, Vol. 30, 232-247

Emerging Indian Pharma Multinationals: Latecomer Catch-up Strategies in a Globalised High Tech Industry. European Journal of International Management, Forthcoming (2012)

Inclusive Innovation – A View from a ‘Global Business R&D Perspective. Presentation at ‘Innovation Policy for Inclusive Growth: Technical Conference on Trends, Policies and Evaluation. World Bank-OECD-BNDES, Rio de Janeiro, October 24-25, 2011

Emerging Challengers in Knowledge-based Industries? The Case of Indian Pharmaceutical Multinationals. Columbia FDI Perspectives, No 41, July 2011

China & India – Strategies for Big Emerging Markets in a Global Business Perspective. Presentation at Bogazici University, Istanbul, Turkey (May 2011)

Tata Motors and the Financial Crisis. (w. Florian Becker-Ritterspach). Presented at the18.th International Gerpisa Colloquium: The Greening of the Global Auto Industry in a Period of Crisis. WZB Berlin – AutoUni Wolfsburg (May 2011)

Akademischer Fachkräftemangel in Deutschland und der Bildungsaufstieg Chinas und Indiens – Implikationen und Zusammenhänge. In: Meyer, S. /Pfeiffer, B. (Hrsg.), Die gute Hochschule: Ideen, Konzepte und Perspektiven. Festschrift für Franz Herbert Rieger. Berlin: Edition Sigma 2010, S. 297-307

A New Geography of Innovation – China and India Rising. Columbia FDI Perspectives, No. 4, April 2009

The Emergence of China and India as New Competitors in MNCs Innovation Networks. In: Competition and Change, Special Issue on Socio-political Perspectives of Intra-firm Competition, Production Relocation and Outsourcing, Vol. 13, No. 3, 2009