Prof. Dr. Gert Bruche
CO-FOUNDER & PARTNER
Berlin Office »
Phone: +49 30 814 871 26
Prof. Dr. Gert Bruche has held senior positions as Managing Director for Schering AG’s China subsidiary in Hong Kong, as Director of worldwide Strategic Marketing for the global business unit Diagnostic Imaging, and as consultant in the company’s corporate strategy unit. He has advised German and Asian healthcare companies on strategy and during transactions. Gert Bruche serves on the advisory board of the German Asia-Pacific Business Association (OAV), and the German Heart Center, Berlin. He is also Chairman of the Board of the Asia-Pacific Forum, Berlin.
In his university career Gert Bruche served as Dean and Vice President of the Berlin School of Economics and Law and as a Director of Executive Training Programs for a pharmaceutical multinational company at the Nanyang Business School in Singapore. He has also worked with the United Nations Development Program in Turkey, and led a research unit at the International Institute of Management, Science Center (WZB) Berlin.
Gert Bruche is Professor of International Management at the Berlin School of Economics and Law and holds a Dipl.-Ing. degree from Technische Universität Berlin and a PhD in Economics from Freie Universität Berlin. In his research he focuses on Asia, especially on innovation, healthcare markets, German Mittelstand companies’ strategies in Asia, and M&A of companies from China and India.
Digital Healthcare Transformation and Artificial Intelligence: Where is China Heading? Presentation at Digital Health Asia - The Future Transformation, Asia-Pacific Week, Berlin, April 24, 2018
Asia Business 3.0 – Chance and Challenge for German Mittelstand Companies. Presentation at German-Indian Round Table, Berlin, December 2016
Resource Acquisition, Internationalization, and the Catch-up Path of Chinese Construction Machinery Champions—The Case of Sany, XCMG, and Zoomlion. (w. Y. Hong). Frontiers of Business Research in China, 2016
Insider in Asien – Sicherung der globalen Marktposition. (w. B. Venohr) Unternehmermagazin 7/8-2015 (Dezember), S.24-25
German Mittelstand Champions in Asia - Catching the next wave of growth. (w. B. Venohr). Report on a study sponsored by Singapore Economic Development Board. 77 pages, October 2015
Labordiagnostik - Partnerschaft für neues Wachstum. (w. M. Falk) Spezial: Die besten Deals - Köpfe und Konzepte, transskript Nr.9, September 2015
Healthcare in the next ten years: Challenges and solutions. BGM Associates Healthcare Roundtable Report, 2014
Racing to the Top? Catch-up Strategies of Chinese and Indian Independent Car Manufacturers. International Journal of Automotive Technology and Management. (w. Daniel Wäldchen). Forthcoming: Vol 12, No.4 , 2012
Capability Creation and Internationalization with Business Group Embeddedness – The Case of Tata Motors in Passenger Cars. (w. Florian Becker-Ritterspach). European Management Journal , No. 3, Vol. 30, 232-247
Emerging Indian Pharma Multinationals: Latecomer Catch-up Strategies in a Globalised High Tech Industry. European Journal of International Management, Forthcoming (2012)
Inclusive Innovation – A View from a ‘Global Business R&D Perspective. Presentation at ‘Innovation Policy for Inclusive Growth: Technical Conference on Trends, Policies and Evaluation. World Bank-OECD-BNDES, Rio de Janeiro, October 24-25, 2011
Emerging Challengers in Knowledge-based Industries? The Case of Indian Pharmaceutical Multinationals. Columbia FDI Perspectives, No 41, July 2011
China & India – Strategies for Big Emerging Markets in a Global Business Perspective. Presentation at Bogazici University, Istanbul, Turkey (May 2011)
Tata Motors and the Financial Crisis. (w. Florian Becker-Ritterspach). Presented at the18.th International Gerpisa Colloquium: The Greening of the Global Auto Industry in a Period of Crisis. WZB Berlin – AutoUni Wolfsburg (May 2011)
Akademischer Fachkräftemangel in Deutschland und der Bildungsaufstieg Chinas und Indiens – Implikationen und Zusammenhänge. In: Meyer, S. /Pfeiffer, B. (Hrsg.), Die gute Hochschule: Ideen, Konzepte und Perspektiven. Festschrift für Franz Herbert Rieger. Berlin: Edition Sigma 2010, S. 297-307
A New Geography of Innovation – China and India Rising. Columbia FDI Perspectives, No. 4, April 2009
The Emergence of China and India as New Competitors in MNCs Innovation Networks. In: Competition and Change, Special Issue on Socio-political Perspectives of Intra-firm Competition, Production Relocation and Outsourcing, Vol. 13, No. 3, 2009