In a German-Indian Round Table discussion in Berlin, Gert Bruche proposed that the prevailing China-centric perspective on Asia needs to broaden into a more multi-polar approach to pursue business opportunities in four distinct Business Regions: China, India, ASEAN, and established Asia (Japan, Korea).
In this 'Asia Business 3.0' scenario, larger German Mittelstand companies have then to cope with the interrelated challenge of growing mid-markets for good-enough products and of the rise of new regional contenders (especially Chinese), often in the very same B2B markets where the German champions have built their strongholds. Addressing Asia as a 'second home' with the related changes in the global configuration and coordination of the value chain could prove the right strategic answer for many companies.
The presentation can be downloaded here.
In this 'Asia Business 3.0' scenario, larger German Mittelstand companies have then to cope with the interrelated challenge of growing mid-markets for good-enough products and of the rise of new regional contenders (especially Chinese), often in the very same B2B markets where the German champions have built their strongholds. Addressing Asia as a 'second home' with the related changes in the global configuration and coordination of the value chain could prove the right strategic answer for many companies.
The presentation can be downloaded here.
